Public Relations

As a former reporter, Toni Lee takes an editorial approach to public relations strategy and execution, aligning client’s needs with issues that are in the news.

This approach increases the relevance and opportunities for coverage and visibility.

PR services include:

• Strategic Communications

• Crisis Management

• Media Relations and Publicity

• Speaking Opportunities

• Editorial and Content development

• Social Media Content and Integration

• Investor Relations

• Awards

Marketing

At a recent 4’s Panel I led with new business consultants, all said that agencies do an inadequate job of selling themselves. PR only works when it is amplified and activated to support the growth agenda of a business. Here are ways I help clients market the marketing:

• Newsletters

• Social strategy and amplification

• LinkedIn as a Marketing channel

• Networked ‘door openers’

Events

Development and execution of events on behalf of clients for internal and external audiences.

We have longstanding relationships with a wide variety of industry associations including the 4A’s, ANA, IAB, AWNY and more.

Event services include:

• Event strategy

• Content development and execution

• Speaker support and sourcing

• Event management

• Marketing of events

Internal Comms

As a company’s employees become central to supporting and telling a company’s story, it is essential that the internal enterprise is aligned with a company’s mission.

Internal communications is vital to informing how employees “talk” about what they do – especially in the social space. In addition, corporate culture has emerged as central to attracting, building and retaining the best in class work force.

Internal communications services include:

• Social media strategy and execution

• Creating social media policy for employees

• Leadership Messaging and Positioning

• Internal communications

  • Memos

  • Newsletters

  • Events

  • Social channel creation and deployment (Facebook, LinkedIn, Google+, Twitter, etc)