SATURDAY MORNING Co
The Challenge:
Introduce a movement formed by four Black creative leaders with a mission to raise awareness and shift perceptions around racial bias and social injustice.
Results:
ESTABLISH THE MISSION
How These Black Ad Execs Are Challenging Their Industry To Unite The World
AMPLIFY THE WORK
Unfortunately, This New Underwear May Just Save Your Life
From Children's Books to Underwear, 7 Surprising Innovations from Advertising Week 2017
Janelle Monáe and Spotify Will Celebrate Black History Year-Round
THE LOOK: TAKING ON UNCONSCIOUS BIAS
A Tense Moment Between An Agency Creative And P&G Exec Led To The Look
TAKING IT ON STAGE