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Toni Lee Communications

Personal Branding: Jim Joseph

The Experience EffectChallenge:  Elevate Jim Joseph’s exposure in the advertising industry beyond his position as then President of Saatchi & Saatchi Wellness as an industry spokesman on integrated branding and marketing. Leverage publication of his book “The Experience Effect” to create a personal point of view about the importance of “experience” in the brand building process.  Promote through publicity, social media, speaking engagements.

Here are some examples of how we helped build his personal brand:

Jim Joseph - The Experience Effect